Tips to Strategize Your Multifamily Marketing Channel Mix
Hosts

Kendrick Bradley
Co-founder & Chief Product Officer
Zuma
Featuring

Michelle Moriello
VP of Marketing
,
Windsor Communities

Holli Beckman
Executive Director of Marketing
,
Coastal Ridge
Discover practical tactics to build a high-performing marketing channel mix for property management teams. This webinar walks through aligning content, paid channels, and onsite experiences to drive renter acquisition, improve retention, and lower cost-per-move-in. You’ll hear how to use data hygiene, AI insights, and continuous experimentation to optimize outcomes.
Key takeaways:
- How to prioritize channels and measure cost-per-move-in effectively
- Ways to leverage content, self-guided tours, and site team knowledge for lead conversion
- Practical experimentation and data practices to refine your funnel
Leave with an actionable checklist and examples you can test next quarter to boost performance.









