Tips to Strategize Your Multifamily Marketing Channel Mix

Hosts

Kendrick Bradley
Co-founder & Chief Product Officer
Zuma

Featuring

Michelle Moriello
VP of Marketing
,
Windsor Communities
Holli Beckman
Executive Director of Marketing
,
Coastal Ridge

Discover practical tactics to build a high-performing marketing channel mix for property management teams. This webinar walks through aligning content, paid channels, and onsite experiences to drive renter acquisition, improve retention, and lower cost-per-move-in. You’ll hear how to use data hygiene, AI insights, and continuous experimentation to optimize outcomes.

Key takeaways:

  • How to prioritize channels and measure cost-per-move-in effectively
  • Ways to leverage content, self-guided tours, and site team knowledge for lead conversion
  • Practical experimentation and data practices to refine your funnel

Leave with an actionable checklist and examples you can test next quarter to boost performance.