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Zuma is an AI-powered assistant platform designed to support the entire resident lifecycle for multifamily property management - handling leasing, rent collections, move-outs, and voice interactions.

Kelsey is the AI agent at the heart of the system, capable of responding to inquiries, scheduling tours, sending payment reminders, and managing calls - with seamless human backup when needed.  Think of her as a mission-critical member of your team, your best Leasing Agent, your best Assistant Property Manager, and your team’s personal assistant all rolled into one.

The platform offers 24/7 lead engagement across calls, texts, emails, and chat. Properties using Zuma see significantly higher response speed, 2.4× higher lead-to-visit conversion, and more than double the number of tours.

Zuma’s Collections AI automates rent reminders and follow-ups via multiple channels, offers customizable workflows, and delivers risk-scoring for residents. It has helped our customers achieve 100% rent collection in the first month and reduce workload by up to 85%, while driving down bad debt significantly.

Yes. Zuma is built to integrate seamlessly with your existing property management systems - whether it’s a CRM or PMS like Yardi, CRM IQ, RealPage, Entrata, or Knock - allowing AI and human collaboration for unified lead handling.

Zuma’s approach combines AI automation with human oversight. Kelsey handles routine multichannel interactions, while a real human operator steps in for complex queries or issues where the information doesn’t exist online or in your knowledge base - ensuring responsiveness and quality without overloading onsite teams.

Onboarding is quick, with comprehensive support, and customizable workflows, helping you launch rapidly and maintain brand voice from day one. Our customers tell us that our white-glove Strategic Account Management team is the industry’s best.

Yes. Beyond leasing and collections, Zuma’s assistant Kelsey supports move-out workflows - managing notices, handling final balance reconciliations, and tracking security deposit returns.

Zuma was founded in 2021 by Shiv Gettu and Kendrick Bradley - each bringing deep industry experience. The company has since powered many of the largest U.S. property management firms and raised venture funding from notable investors including Andreessen Horowitz, Y Combinator, King River Capital, Range Ventures, and Liquid 2 Ventures.

Zuma is headquartered in Santa Monica, California. As of mid-2025, the company has grown to approximately 30 employees.

While Zuma has a lot of respect for all our competitors, we’re fundamentally different than EliseAI.  First, we only work in multifamily whereas Elise also works in healthcare.  Second, we are the only AI company in multifamily that has a human-in-the-loop team 24x7x365 that is able to step in and solve problems that the AI perhaps can’t.  This additional level of support means better and faster answers back to Prospects and Residents without burdening your onsite teams.