Raintree Partners Finds Their Groove with Zuma: Ditching Integration Headaches for Doubled Tours & Leases

Raintree Partners Philosophy

Raintree Partners believes in creating more than just apartments - they create communities where people feel at home. With a portfolio spanning multiple markets, they're committed to long-term investments in both their properties and the people who live there. Raintree takes the time to understand the unique needs of each neighborhood, working closely with their third-party management company partners to craft living spaces that go beyond expectations.

Their Core Beliefs:

• Long-Term Vision: Raintree is committed to building lasting value in the communities they serve, investing in both properties and people for the long haul.
• Resident-Centric Approach: They put their residents first, prioritizing their needs and preferences to create exceptional living experiences.
• Collaboration & Teamwork: Raintree fosters a culture of collaboration and open communication, working together to achieve shared goals.
• Passion & Dedication: Their team is passionate about creating homes and nurturing a sense of community, and they bring that enthusiasm to everything they do.

The Challenge: Too Many Leads to Handle

Like many successful multifamily operators, Raintree faced a paradox: their marketing was working well by bringing in leads, but their lean onsite teams were struggling to keep pace. Many of those leads were coming in after hours, so response times suffered, and quality prospects slipped through the cracks. According to Hannah Bailey, “our biggest challenge was getting back to prospects after hours, and we were losing prospects to the competition.”

Raintree knew they needed a solution to bridge the gap in prospect response time. “We went through a systems transition, bringing on Realpage and Knock across our portfolio and that integration between Zuma made it a clear option for us to solve our lead response times. The transparency between these tools and the ease of implementation was awesome to see,” says Hannah Bailey. 

The Solution: Enter Zuma Leasing AI

Raintree started with a pilot program on five properties across different markets to test Zuma's capabilities. Within weeks, the difference was clear. What set Zuma apart was their hybrid approach: sophisticated AI powered by Kelsey, backed by their humans-in-the-loop model with expert leasing assistants support. 

What Made Zuma Different:

• Seamless Integration: Unlike previous solutions, Zuma's integration with Knock CRM was flawless. Data flowed bidirectionally in real-time, ensuring every conversation, lead score, and booking was accurately tracked. No more duplicate records or missing information.
• Conversational Intelligence: Kelsey didn't just answer questions - she engaged prospects in natural, personalized conversations. She remembered previous interactions, understood context, and adapted her approach based on each prospect's unique needs and preferences.
• Human Expertise on Demand: When conversations required a nuanced touch - complex pricing questions, specific accommodation requests, or emotional decision-making moments - Zuma's human leasing experts seamlessly stepped in. Prospects never knew they were switching between AI and human support.
• 24/7 Availability: Whether a prospect reached out at 2 PM or 2 AM, they received an immediate, helpful response. No more "I'll get back to you during business hours" messages that sent prospects to competitors.

It is also worth noting that, “I would describe the support and the customer support team as one of the best I’ve worked with. A product is only as good as how well it’s implemented, says Hannah Bailey. The Zuma onboarding team was incredibly helpful in getting Kelsey up and running across our portfolio.

The Impact: Leasing Nirvana

After rolling out Zuma across the Raintree portfolio, the transformation was dramatic and measurable.

• 2.4x higher lead-to-visit conversion rate compared to other AI solutions.
• 30% higher lead-to-visit conversion rate compared to properties without a lead nurture tool.
• 45% higher overall conversion rate compared to properties not using Zuma.
• 53% improvement in responsiveness compared to properties without a lead nurture tool.

Kelsey intelligently qualifies leads by asking targeted questions about move-in timelines, budgets, amenities, and lifestyle preferences, while enabling prospects to book tours instantly without waiting for office hours. Automated yet personalized follow-up sequences kept prospects engaged throughout their apartment shopping journey. All in all,  we have happier teams, happier residents with Kelsey handling repetitive tasks, our onsite teams are free to do what they do best, engage residents.

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The Bottom Line: A Leasing Transformation 

Raintree Partners has now rolled out Zuma across their entire portfolio seeing tours increase by 2.4x and overall conversions up 45%. If you're a multifamily operator, marketing director, or property management leader struggling with lead volume, response times, or conversion rates, Raintree's story could be your story. Zuma's combination of AI-powered automation, human expertise, and seamless integration has proven to be the perfect recipe for leasing success. Schedule a demo to learn more.