Smarter Marketing Budgets: Making Every Dollar Count in Multifamily

Hosts

Alan Keller

Featuring

Amanda Maclin
Senior Managing Director of Strategic Services, Multifamily
,
Cushman & Wakfield
Justin Godwin
Senior Director of Marketing Strategy & Innovations
,
Cushman & Wakefield
Ryan Funt
Vice President, Marketing
,
Fitzrovia

Marketing efficiency has never mattered more. In this multifamily webinar, we unpack how today’s most effective operators stretch every marketing dollar further, using data, AI, and channel strategy to drive more leases with less spend.

In this multifamily marketing webinar, you’ll learn:

  • How top operators rethink marketing budgets using modern frameworks
  • Why SEO, organic, and AI search behaviors are reshaping where budgets
  • Where marketing, operations, pricing, and onsite experience intersect
  • Understanding brand, performance, and social channels role across the funnel

This session gives you the multifamily marketing frameworks, examples, and real-world strategies to help your marketing dollars work harder and drive more leases for every property in your portfolio.