Multifamily Prospect Response Time Report
of tours book within 1 hour of inquiry
our average lead response time
higher lead-to-tour conversions
We analyzed 1.5 million conversations and 45 million messages to understand exactly when and why prospects ghost and what separates properties converting at 34% from those stuck at 10%.
The speed-to-lead expectations of residents is a direct result of Amazon, Doordash, TikTok, and Netflix delivers instant gratification at the click of a few buttons.
At Zuma, our multifamily prospect response time data shows that every minute that passes post-prospect-inquiry correlates with a decline in engaged conversations and tour conversion.
In this report, multifamily operators will unlock findings like:
- The 18-minute threshold, the time in which 23% of prospects disappear
- Speed as a strategy and how to convert 34% of leads to booked tours
- A roadmap to testing your properties current response time
Download the report to unlock the blueprint for turning lead engagement into higher occupancy.
