Multifamily Tour Conversion Report
multifamily apartment tours analyzed within Zuma
prospect show rate when tours are scheduled within 3 days
prospect show rate when tours are scheduled 7+ days out
We analyzed 1.5 million multifamily tours across 1,000+ properties
Ghosting appointments not only waste staff time, delay lease-ups, but they cost your property thousands in lost revenue.If this sounds familiar, you're not alone. Across the multifamily industry, poor tour show rates are silently eroding NOI at properties of every class and size.
In this report, multifamily operators, property managers, and regional managers will unlock findings like:
- How speed-to-lead supports show rates & lease conversions
- How various communication channels impacts tour results
- How to implement quick-win tactics to improve tour velocity
But here's what most operators don't realize: The difference between a 40% show rate and an 85% show rate isn't better amenities, lower rent prices, or market conditions.
It's operational velocity.
