Margette Hepfner: From Local Manager to COO of Willowbridge

Shiv Gettu sits down with Margette Hepfner, Chief Operating Officer of Willowbridge (formerly Lincoln Property Company), who shares her remarkable journey through the multifamily industry. Growing up in Dallas after her family relocated from Denver, Margette developed an early passion for cities and real estate through her father's commercial appraisal career. Through candid conversations about her relentless work ethic - having three jobs simultaneously while in college - and her unexpected entry into apartment marketing, Margette reveals how perception, intuition, and a competitive spirit drove her success.