Napoleon Rivera: Power of Intentional Growth

Kevin Wilson SVP of Marketing & Strategy at Southern Land Company, shares the experiences and lessons that have shaped his career, from his early days in marketing to working across hospitality, tax services, housing, and eventually multifamily real estate.

Sarah Greenough, President & CMO at Princeton Properties, shares how curiosity, resilience, and saying yes shaped a 31-year multifamily career. From time spent living in a tent life to presidency, she reveals lessons on growth, leadership, and building a life without a perfect plan.

Nikki Crosby shares how a part-time leasing job launched her multifamily career, why empathy still drives great tours, and how AI, data gaps, and evolving roles are reshaping marketing, leasing, and leadership across the industry.

Discover how brand breaks happen in multifamily and why every touchpoint matters. Lauren DeJoe Turner shares how intentional customer experiences, authentic service, and consistent messaging drive loyalty, renewals, and stronger leasing performance.