Book a demo & find out how Zuma's Leasing AI can help you:

  • Manage Every Lead with 24/7 AI + human partnership that ensures no opportunity slips through the cracks, delivering 2-minute average response times around the clock.
  • Delight Every Prospect through immediate, natural conversations in multiple languages, recommending suitable units, and seamlessly handing off to your team when needed.
  • Fill Every Unit with intelligent lead qualification, proactive outreach, and data-driven insights that optimize your marketing spend.

Boost your Multifamily property's NOI with Zuma's Kelsey, the AI-powered leasing assistant that delivers 44.8% higher overall conversion rates!

Zuma's AI assistant has completely changed our leasing process. We're now able to engage every lead promptly, resulting in more tours and leases. Our team is more productive than ever, focusing on what they do best: building relationships and closing deals.

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  • 53%

    Faster response rates

  • 2.4x

    Higher lead-to-visit conversions

  • 44.8%

    Higher overall conversion rate

LeasingAI

We Integrate with your
current tech stack

Get from lead to lease faster than your competitors.

Frequently Asked Questions

What exactly is Kelsey AI?

Kelsey is your virtual leasing assistant that combines advanced AI with human support to handle prospect communications 24/7. Unlike a simple chatbot, Kelsey manages conversations across multiple channels including text, email, and phone calls, while integrating seamlessly with your existing CRM.

How fast does Kelsey respond to inquiries?

Kelsey typically responds within 2-4 minutes, 24/7/365. For after-hours inquiries, responses may be slightly delayed to maintain a natural conversation flow, but all leads are engaged while they're hottest.

Is Kelsey multilingual?

Yes! Kelsey can communicate in multiple languages including Spanish, French, Swahili, Chinese, and more. Conversations typically start in English but can switch to other languages based on prospect preferences.

How does Kelsey handle phone calls?

Kelsey can handle calls in two ways: Call-to-Text, where calls are directed to SMS conversations, or Live Voice AI, where Kelsey can have natural phone conversations. During office hours, calls can be configured to ring at the office first before rolling over to Kelsey.

How does Kelsey integrate with our existing systems?

Kelsey integrates directly with your property management software and CRM. All conversations, tour bookings, and prospect information are automatically synced and visible in your system. No separate login or platform is needed.

How does Kelsey handle tour scheduling?

Kelsey automatically schedules tours based on your NOC calendar settings, including buffer times, duration times, and maximum simultaneous tours. Once a tour is booked, the prospect is moved to the house account for your team to manage. Kelsey also sends tour confirmations and reminders via text for better engagement.

How does Kelsey handle no-shows and cancellations?

When a prospect is marked as a no-show or cancels, Kelsey automatically picks up the lead and sends five additional follow-up messages over several days to try to reschedule. For prospects originally assigned to a leasing agent, the agent simply needs to reassign to Kelsey and mark as no-show to initiate this process.

Can our team take over a conversation from Kelsey if needed?

Yes! You can take over any conversation from Kelsey at any time by simply changing the lead ownership to your name. This is useful if you're reviewing a conversation and want to handle the prospect directly, such as fitting in a last-minute tour.

How does Kelsey handle emergency maintenance calls or vendor inquiries?

When Kelsey identifies a maintenance request or vendor inquiry, she provides appropriate routing information (like emergency maintenance numbers) while explaining her role is for tour scheduling. For vendors, she'll mark the conversation with an internal note explaining the nature of the contact.

What if we need to mass reschedule tours?

If you need to reschedule multiple tours (due to illness, weather, elevator issues, etc.), you can simply reply to Kelsey's daily tour email asking to reschedule all tours. This is much faster than rescheduling each prospect individually.

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